Turn your business cards into a viral advertising campaign with these very simple tips... This very simple program will build your business exponentially over time. We've been using this with our clients with great success!
This was viral marketing before the term even existed. Pssst... spread the word! 1. Place a "New Client Offer" on the back.
2. Include sign-up information for your Email Club / Drip Campaign on the back of your cards. 3. Devise an attractive Referra
Typically, a potential consumer will need to see your brand message 3 times before making a decision to purchase. Additionally, a business should bring a consumer back for three consecutive positive experiences in order to convert into a long-term customer. This requires consistency in communicating to your existing customer base, which we will be covering in an upcoming blog. TIP IN ACTION: For best results, deliver your message across 3 separate media platforms for at least
Small business owners that involve their employees in the sales goal process are
exponentially more likely to reach those goals. Do not be afraid to share basic numbers with your staff. Inform them of where business sales stand and what the current month’s goal is. TIP IN ACTION: Create monthly contests to involve staff in the sales growth process. Need help designing an Employee Incentive Program? Contact us HERE
Ensuring your current customer base is happy provides the foundation for the strongest marketing program a small business can have: referrals & reviews. Whether you operate a brick and mortar retail shop or business to business service, customer satisfaction and retention should be your number one priority. The previous statement is certainly not earth-shattering news, but how many of you TRULY know what experience your customers are receiving at the hands of your employees?