DIY Marketing vs. Digital Marketing Agency: What's Better?
If you’re still attempting to DIY digital marketing, you need to read this article! While keeping marketing in-house might seem like a good idea, the reality is with limited experience, staffing problems, and not enough resources, you’re setting yourself up to fail! Without a plan and a vision, there are no goals to track or research-backed methods and this can often become a waste of time, money, and resources. ¹ Here’s why you should partner up with a branding agency and stop cutting corners when it comes to your online presence.
Your Brand & Digital Presence Reflects Your Business
Your brand is more than a logo or set of colors, and it's so much more than a cover photo on Facebook! A brand is how you make your customers feel, and it’s created by taking a consistent approach across every interaction they have with your brand. ²
One of the main reasons many brands choose to invest in digital marketing and work with an experienced digital marketing agency is because their business success and growth rely on their online presence and reputation. In today's digital age, customers are increasingly doing their research online before making a purchase, and if your brand doesn't have a strong digital presence, you're likely losing out on potential customers.
If you don't have a graphic designer in-house, your marketing material and social media content might also harm your brand and give potential customers a bad first impression of your company. Since content is king online, posting underwhelming and amateur content will reflect poorly on your brand and could hinder your future success.
Brandfirm is an award-winning digital marketing agency that helps clients with web design, branding, and marketing campaigns. With excellent reviews and testimonials, support a local branding agency and contact our team today.
No Time To Post Leads To Inconsistency
If your team is overwhelmed when it comes to keeping on top of your social media accounts, it’s time to outsource to a professional. A digital marketing agency can help you create and maintain a strong online presence for your brand and manage social media activity on your behalf. And this frees up your team’s time to work on other things such as order fulfillment and customer service.
Data-Driven Digital Marketing Decisions
If you choose to work with a reputable branding agency, they will be able to provide you with key metrics, reports, and data that can be used to improve your business and digital marketing ROI. Digital marketing agencies have access to data and tools that business owners may not, which allows them to make more informed decisions about digital marketing strategies. Brandfirm offers monthly analytics reports so you can always see how your campaign is performing.
Plus, should you attempt to DIY digital marketing, the cost of obtaining software licenses alone could set you back a few thousand dollars. So rather than purchase software, expand your in-house team to handle marketing efforts, and buy cameras and lighting equipment to create and capture content for social media marketing, outsource to a branding agency instead.
Risk Of DIY Marketing
While, of course, you could DIY digital marketing, you should really consider the risks of trying to do so with limited experience. First of all, if you don't have a digital marketing expert in-house, launching paid advertising campaigns can quickly turn into a money pit, especially with Google Ads. This type of marketing requires in-depth knowledge of bidding strategies, SEO, UX, and sales funnels, not to mention bidding on keywords and managing a daily budget. So if you’re hoping to invest in paid marketing this year, it’s best to take advantage of a digital marketing agency’s industry knowledge and wealth of experience before you consider DIYing your own campaigns. Brandfirm offers no-contract digital marketing services to empower their clients to step up their marketing campaigns. By signing up today, you’ll have 24/7 access to our collaboration portal, too, so you can stay up to date on what our experts are working on to help nurture your online business growth.