Setup a social media calendar – Find, create, or procure 2-4 posts per week for the next quarter. Set them up in a calendar so you can...

At Brandfirm, we want to help our clients define their brand in a way that differentiates them from their competition. In our years of...

Last week we covered brand positioning, and this week we move into brand personality to conclude the series.

Will you offer service above all else?  Quality above all else? Or price above all else?

Reason for being.Sometimes referred to as “finding your why.” This is one of the most important questions you can ask your brand.

Over the next 4 weeks, we’ll cover the questions and concepts Brandfirm uses to help your small business develop a brand identity.

Turn your business cards into a viral advertising campaign with these very simple tips... This very simple program will build your...

A Guide for Arizona Small Business Owners Branding your small business goes beyond logo design. It is the culmination of carefully...

Typically, a potential consumer will need to see your brand message 3 times before making a decision to purchase. Additionally, a...

Small business owners that involve their employees in the sales goal process are exponentially more likely to reach those goals. Do not...