Quick Tip - The Power of 3
Typically, a potential consumer will need to see your brand message 3 times before making a decision to purchase.
Additionally, a business should bring a consumer back for three consecutive positive experiences in order to convert into a long-term customer. This requires consistency in communicating to your existing customer base, which we will be covering in an upcoming blog.
TIP IN ACTION: For best results, deliver your message across 3 separate media platforms for at least 3 consecutive months, if not indefinitely.
For instance, if you are targeting a specific zip code, you might do an Every Door Direct Mail postcard to a route in that zip, a Social Media Ad targeting your customer demographic in that area and a print ad in a community-based publication.
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