The 4 Pillars of Creating a Brand
A Guide for Arizona Small Business Owners
Branding your small business goes beyond logo design. It is the culmination of carefully thought out visuals and messaging used to communicate your core values and brand promise to a specific audience.
Breaking it down, there are four key elements to planning and executing a successful brand strategy:
A perfect marriage of mark, words, colors and emotions.
Logo design is much more than a few elements that look good. It is a mark meticulously crafted through the use of color, purposeful typography, and dynamic art, meant to inspire emotion in your audience. This combined with a solid brand foundation can bring your marketing mix to life. An experienced and creative graphic designer well versed in brands should be able to help bring your vision to life.
Unique selling proposition
Dominate your game, not theirs.
Applying a calculated appraoch rather than a guess, we'll analyze in detail what you do better and worse than your competiton. From these results, we'll uncover strengths and weaknesses, and build your unique selling proposition.