6 Lead Generation Tips For Small Businesses in Phoenix
As a small business in Phoenix, it can be tough to gain traction online in such a competitive market. And factor in the lack of attention online users have now developed thanks to social media apps such as TikTok, digital marketing and lead generation can often feel like an uphill battle. But, with these 6 lead generation tips for small businesses, you can start increasing traffic to your website and giving yourself the best possible chance of making more money online. So grab yourself a coffee, and let's get started!
1: Step Up Your Digital Presence
As a small business, it's important to have a strong digital presence. In today's day and age, potential customers are going to be searching for your business online, whether you’re local or work on an international scale. So if you don't have a website or if your website is outdated, you're already at a disadvantage. Make sure that your website is up-to-date and loads quickly or risk losing out on potential sales.
Hiring a professional web design agency such as Brandfirm is certainly worth the investment because they can also help you with Search Engine Optimization (SEO). SEO is important because it helps your website rank higher in search engine results pages (SERPs), making it more likely for potential customers to find you!
2: Mobile Responsive Web Design
In January 2022, Google accounted for 93.25 per cent of the mobile search market in the US. This means gaining organic visibility within Google’s search results is the key to lead generation success. And when you consider the fact that over half of online users search via mobile device, it’s clear to see why having a mobile responsive web design is essential when it comes to securing online sales. ¹ If your website is not mobile-friendly, users might find it difficult to navigate to different pages on your site, and your check-out process may also encounter usability issues. And this can be detrimental to your sales potential. So, our second top tip for small businesses in Phoenix is to ensure you have a modern mobile responsive web design in place.
3: Social Media Marketing
There’s no doubt that social media marketing is a powerful strategy to increase traffic to your website, and to get more people to your physical business location. But which social media platform is best to use? Well, this all depends on your target market. For instance, if you sell homeware and soft furnishings, Pinterest may be an excellent platform to start marketing your products on. And a Pinterest Business study found that ads on Pinterest had a higher ROI and cheaper conversion rate than ads on other social networks! ² However, if you are targeting the younger generation, TikTok is a top contender. Over the last year, search demand for TikTok has grown by 173%. ³ And over 46% of US TikTok users are aged 10 to 29 years old.⁴
4: Publish Keyword-Rich Blog Posts
Another lead generation tip is to publish keyword-rich blog posts that inform, educate or inspire your audience online. By including relevant keywords in your blog posts, you can improve your chances of being found by potential customers who are searching for businesses like yours online. Not sure what keywords to use? Try using a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.
5: Publish Positive Customer Reviews
Customer reviews are important because they help build trust and credibility with potential customers. If you don't have any customer reviews, now is the time to start collecting them. The best way to collect customer reviews is to simply ask for them. You can do this by sending an email or text message after a purchase has been made, or by asking customers to leave a review on your website or social media page.
6: Break Down Barriers To Sales
If you're having trouble with lead generation as a small business in Phoenix, it could be because you have barriers to sales on your website. Barriers to sales are anything that makes it difficult for potential customers to contact you or purchase your product or services.
Some common barriers to sales include:
● Lack of information, especially in relation to product or service descriptions
● No call-to-action such as contact our team, buy now, explore our collection
● Difficult to navigate the website
● Slow load speed
If you’d like help, advice, support and a highly experienced digital branding agency by your side to help your small business in Phoenix thrive online, contact us today!