Branding & Marketing


TMI?! What your clients see on your personal Facebook profile and how to control it.

Marketing your small business is a tough job; my job is to make it a little easier. Hey, let's face it. Today it's easier than ever to get details online about people and companies. Potential clients search social media channels to learn more about you and your company, and even decide if they want to do business with you. When you are in the process of developing a brand identity, whether on your own or using a marketing agency, much of your personal social media content can be easily found. While the world being "connected" has its benefits, there are some drawbacks. The good, the bad, and the "I can't believe you posted that!" You've seen it: a post rolling down your newsfeed that you si

Tuesday Tips - 5 tips to improve your email signature

1. Don’t overdo it! There are things you absolutely can’t live without – contact data, title, and company name should all be included. Things you may not need: anti-virus certification or legal disclaimer. If you aren’t absolutely required to put them on, then don’t. Typically, small 3-4 line email signatures are the most effective and clean. -good- 2. Steer clear of huge graphics or a large number of graphics. Oftentimes your recipient's incoming email provider will scrub much of this out, or remove from the body and add as attachments. This makes it more difficult for them to find the attachment you may have been wanting to send them in the first place. Sometimes they get removed all

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